Swim Schools

Business and Operations Support aimed at supporting Swim School owners and operators

All Pupils are Equal – Or are they?

It’s difficult in a short swimming lesson to be fair to everyone, time is not on your side, pupils may not respond the way you would like them to and so on. Fairness in teaching isn’t about treating all pupils the same. Instead, it’s about providing each pupil with the right personalised support to be the best they can or want to be, based on their unique needs and strengths. It’s is about equity, not equality—helping pupils access the same opportunity to do their best through individual input and tailored support – even though you have a lesson plan for the group as a whole.

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Adult and Child swimming – The Essence

The key question is:What is the purpose of babies and toddlers attending swimming lessons? How many parents actually ask this question – I suspect a very few and those who do probably are just wanting their baby to be able to swim and be safe in or near water.  Safety will be dealt with (or...

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5 Tips to Get Repeat CLIENTS

Five tips to get repeat business in your swimming school Are you looking to boost repeat business in your swimming school, be the best you can be and have competitive advantage? Building a loyal customer base is crucial for the success, sustainability and growth of any business. In this post, we’ll share five practical tips...

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Lesson Plan Matrix

https://swimmingtutor.com/wp-content/uploads/2025/03/Lesson-Plan-Matrix.pdf LESSON PLAN MATRIX – Notes         Class: Name Age Range: 7/8 Week No.:  7 Term: or Session name Venue: Pool name Duration: 1/2 hour Equipment: Floats etc. Aim:   What the overall objective for the week is according to the programme. Eg. Improve Front Crawl Objective: This is the most important element...

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