Swim Schools

Business and Operations Support aimed at supporting Swim School owners and operators

Adult and Child swimming – The Essence

The key question is:What is the purpose of babies and toddlers attending swimming lessons? How many parents actually ask this question – I suspect a very few and those who do probably are just wanting their baby to be able to swim and be safe in or near water.  Safety will be dealt with (or...

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5 Tips to Get Repeat CLIENTS

Five tips to get repeat business in your swimming school Are you looking to boost repeat business in your swimming school, be the best you can be and have competitive advantage? Building a loyal customer base is crucial for the success, sustainability and growth of any business. In this post, we’ll share five practical tips...

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Lesson Plan Matrix

https://swimmingtutor.com/wp-content/uploads/2025/03/Lesson-Plan-Matrix.pdf LESSON PLAN MATRIX – Notes         Class: Name Age Range: 7/8 Week No.:  7 Term: or Session name Venue: Pool name Duration: 1/2 hour Equipment: Floats etc. Aim:   What the overall objective for the week is according to the programme. Eg. Improve Front Crawl Objective: This is the most important element...

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